HP Tango: Concept Design
HP Tango, the smart home printer for the new generation, prides itself on its convenience and modern design. Presented to HP during my time at Lash Vision Media, the design of this promotional card embodies the Tango's features.* The minimal layout and color scheme draw from the printer's shape and colors. As the receiver pulls out the internal card, the printer on the envelope "passes" through various locations — a desk, a restaurant, the side of a pool — reiterating the product's mobile nature.
*Specifically, the design was inspired by the printer's promotional video.
The concept was approved by HP, but later not executed during budget restrictions